On Becoming a Sports Broadcaster

Not too long ago an aspiring sports broadcaster only had a limited number of opportunities to obtain knowledge about becoming a sports broadcaster and gaining valuable experience in the field. Previous to the ~1990’s, a sports broadcaster wannabe could often visit the local radio station, or other media outlet, and speak (sometimes beg) the station’s Sports Director for an opportunity to do whatever was necessary for the station just to get in the door. Sometimes that was emptying the trash, lugging heavy equipment for the seasoned broadcast veterans or if lucky become a sports intern. Often through persistence, hard work and the willingness to do more than what was asked, a person could be in the enviable position of beginning his sports broadcasting career.

Times change! Society changes! Technology changes! Solutions that were successfully implemented in the past are likely to fail today. The RULES have changed! Listen to this story.

Do you think that you could get a sportscaster’s job today by doing what Ronald Reagan did over half a century ago? Heck. Most radio stations no longer even have a dedicated sports director, only sales directors. Times change! Many radio stations, and other local media outlets, actually do very little local event coverage, Instead they voice track and use satellite programming content. Full time broadcasters, specifically sports broadcasters are becoming a rarity in many media markets.

We believe the long-held assumption of radio as the primary entry portal into the field of sports broadcasting is a paradigm that is no longer universally effective. The Sports Broadcaster’s Learning Center operates under and trains its sports broadcasters in the effective utilization of the new paradigm of emerging, readily available and broadly accessible communication technologies, including the Internet, radio and television.

Pursuing a successful journey into the high-tech sports broadcasting field requires a re-examination of the traditional set of assumptions and rules. Advancements in communication technologies coupled with the multiple ways to access information has allowed sports broadcasters not only to think “outside the box”, but to also to successfully operate “outside the box.”

Just as Johann Gutenberg’s invention of the printing press in the 1440s was an agent of change, creating a new channel of communications that forever changed the way people viewed the world, the introduction of the personal computer and the Internet has impacted both personal and business environments, again changing the way information is distributed and accessed.

RLM Sports has embraced this change, allowing us to explore and develop innovative and more effective structures and methodologies in many areas of sports broadcasting, including the RLM Sports Learning Center.

In just a little over a decade, many game changers are forcing us to re-examine the ways and means of developing the skills necessary to become a sports broadcaster, including:

  • An increase in the number of avid sports fans
  • A growing demand for immediate communication, anytime, anywhere, by anyone
  • The rapidly growing number and diversity of sporting events available for broadcast
  • Portability, flexibility, simplicity, cost effectiveness, availability, versatility, and reliability of today’s broadcasting equipment
  • An increase in the number and variety of media distribution outlets
  • The availability of inexpensive mobile communication devices such as smart phone technology
  • The rise and popularity of social media like Facebook, Linkedin, Twitter
  • The development of the World Wide Web

A paradigm is a set of assumptions, or rules, that have provided
solutions to problems in the past. Most successful people have become so by solving problems following the existing, or traditional, paradigm(s) of the day.

A paradigm shift occurs when solving problems becomes more difficult or impossible, forcing people to look outside the current paradigm – or “outside the box” – for new assumptions and rules that will solve the problems of today.

“Where Preparation + Opportunity = Success”

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